Are You Selling The Hole Or The Drill?

Dear Network Marketer, Internet Marketer, Business Owner,

In my last blog post, I mentioned that 'A Confused
Mind Says NO."

Now let's talk about how "A great system requires
'effective marketing'.

Have you ever heard of the 'Google Adword' expert
named Perry Marshall?

Perry said "Nobody who bought a drill actually wanted
a drill ...

They wanted a hole <--- (like this)

Therefore, if you want to sell drills, you should advertise
information about making holes ...

NOT information about drills!"

Think about that statement for a minute ... and then
let me ask you this question:

Are you advertising the hole or the drill?

If you're not sure, here's a hint ... your business is the
drill ...

"Succeeding at that business" is the hole.

Key Point - Effective Marketing is the ability to educate
people on how their greatest needs (their "hole"), can
be filled with your home  business (your "drill")...  And
then motivate them to take action.

My definition of "Effective Marketing" has several key
components...

1) You must start by educating your prospects (don't sell
 them right away)

2) Your focus needs to be on their "hole" (their greatest
 needs)

3) You must show the connection in how your business
(your "drill"), fills their "hole"

4) You must get them to take action

Your focus needs to be on their needs ... and here's where
I've found that almost all network marketers have failed ...

Look forward to my next message... (it's a surprise)

All The Best With Your Business,

Musa Dumakude
0721714626